PROMO
"Make It Matter” – new single out now
“Make It Matter” is a song about unity, courage, and the power within all of us to make a difference. It was inspired by and created in collaboration with Austrian brand designer Leni Koinegg, founder of the "Make It Matter" movement for sustainable thinking and acting. Arranged by Philipp Kopmajer and Christian Steinkogler, the track features grand orchestral elements and Betty O on piano, delivering her unmistakable voice. A children’s and youth choir, representing the next generation, reinforces the message, turning the song into an emotional call to create positive change together
Duration: 2:43
ISRC: ATBC62026001
Genre: Orchestral pop with sing-along appeal
Choir: Children’s and youth choir
Language: English
Message: “Come and make it matter” – highlighting community and engagement
Instrumentation: Piano, guitar, bass, drums, string arrangements
Mood: Emotional, uplifting, and motivating
Release & Live Premiere: March 21, 2026 – Make It Matter Festival, Leibnitz
Betty O is an Austrian singer, songwriter, and musical cabaret artist from South Styria.
Her artistic career began on international musical stages, including productions such as "Dance Of The Vampires", directed by Roman Polanski, and Mamma Mia!, personally cast by ABBA-Mastermind Björn Ulvaeus.
Twenty years ago, she reinvented herself as a solo artist at the piano. Today, she combines humorous musical cabaret with poetic songs that blend dialect, German, and international pop. Her songs tell stories of life – sometimes satirical, sometimes moving – always delivered with her unmistakable voice and her own piano accompaniment.
Betty O also connects her music to her South Styrian roots, acting as a wine ambassador and passionate storyteller of enjoyment, joie de vivre, and the small truths of everyday life.
When Betty O takes the stage, a concert becomes an evening full of stories, music, and joy of life.
Photo by Christian Jungwirth